The iconic Coca Cola polar bears are singing a new tune in an advertisement released by the Center for Science in the Public Interest. The short video portrays a family of four polar bears who incur a series of health issues while drinking Coca Cola, including diabetes, a leg amputation and erectile dysfunction. The morbidly humorous tale is played to the music of Jason Mraz, singing “Sugar,” an original song proclaiming love for sugar, as the bears continue to become ill.
Alex Bogusky, Executive Creative Director for the film, says this:
I’ve had my share of soda, and I don’t imagine a world without it, but sugary drinks have gone from an occasional treat to an every-occasion beverage. This project attempts to contrast the marketing hype around soda with the stark reality, and it is my hope that it makes a small contribution to a critical cultural awakening. We need to connect the dots between what we are sold, what we consume and how sick we have become.
The video is posted on its own webpage, spreading the message that “soda makes you sad”.
Image via TheRealBears