Pro Streets campaign encourages everyday people to showoff their individual style.
To introduce the Converse Pro Leather range, the shoe brand launched the Pro Streets campaign that encouraged everyday people to showoff their original moves in front of a camera. The cameras were situated around major European cities, including London, Berlin, Milan, and Amsterdam.
These special CCTV cameras recorded urban talents such as skating, dancing, biking, creating street art, and sports skills. Visitors to the site were able to vote on their favorite act, where the person with the most votes had the chance to win a trip to L.A. and a video street kit.