PSFK explores how companies can leverage customers’ social media accounts to provide tailored recommendations in this illustrated scenario from the 2012 Future of Retail report.
In PSFK’s latest Future of Retail report, we present several use-case scenarios that showcase a potential future retail experience for different business verticals. Leveraging the trends uncovered during our research, the PSFK Consulting team have illustrated ways that these trends might manifest in the near future.
The following specialty electronics store scenario is one of five featured in our latest report and shows how customers can ensure relevant recommendations by allowing companies to view their interests and likes on via their social media accounts. Additionally, this scenario exemplifies best-in-class customer service by demonstrating how companies can go the extra mile by offering customized accessories tailored to specific customers based on their previous purchases.
Dan arrives at the retail store after making an appointment online. He would like to explore accessory options for his newly purchased high-powered SLR. As Dan approaches the store, he walks through an invisible geo-fence informing the salesman of his arrival.