menu

Fashion Brand Creates Their Lookbook With Das Racist Exclusively On Instagram

Fashion Brand Creates Their Lookbook With Das Racist Exclusively On Instagram
culture

Moss teams up with the hip hop group to showcase their Fall/Winter 2012 collection in a digitally novel way.

Plus Aziz
  • 22 october 2012

Moss is a boutique streetwear brand that used an iPhone 5 and Instagram to capture their Fall/Winter Lookbook.

Lookbooks are usually professionally shot, but the brand decided to take the ‘gloss’ and overdone look out of streetwear by giving hip hop group Das Racist control. Two of the members, HEEMS and DAP, are featured in the lookbook around Brooklyn.

Check out some of the shots below:

Founded by Shahed Serajuddin, Moss has an urban/tribal aesthetic that blurs the lines between high fashion and street style. Part of what underlies such a style is authenticity; this lookbook can be seen as a tactic that underlines that. By partnering with an alternative hip hop group with strong New York roots and leveraging their strong digital presence, the menswear brand garners the appreciation of Das Racist’s fan base and unveils their their latest products in a way never seen before in the fashion world.

Moss

+#culture
+#technology
+Apple
+Brooklyn
+culture
+Design
+Entertainment
+Fashion
+fashion / apparel
+hip-hop
+Instagram
+iPhone 5
+moss
+new york
+technology
+USA
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Advertising february 23, 2017
Automotive february 23, 2017
No search results found.