menu

Using Data For Good – Diana Verde Nieto, Positive Luxury [Video]

Using Data For Good – Diana Verde Nieto, Positive Luxury [Video]
Advertising

CEO shares a new way for socially conscious consumers to buy online by turning e-tracking to their benefit.

Karen Summerson
  • 28 october 2012

Data has become a four-letter word when it comes to online shopping — consumers often have to worry about companies selling their personal information or hackers stealing their account information; however, Diana Verde Nieto of Positive Luxury, an online boutique, has found a way to redeem the term. At PSFK CONFERENCE LONDON, she shared how her company is bringing responsible shopping to the internet by tracking if companies are using ethical practices and buying from quality vendors.

Nieto argues that if consumers could easily track where their products are coming from, they would be more inclined to make environmentally-smart decisions. According to the 2012 ConeGreen Trend Tracker, 90% of consumers expect companies to make socially and environmentally friendly products and 77% would boycott a business if they felt misled.

Positive Luxury is working to make this evaluation easier for consumers by creating a QR code behind the clothing label or somewhere on a garment that customers can scan to learn more about the product and the company. Companies can even track the amount of hits their profile has gotten. Verde Nieto shared that those companies who have earth-friendly products have seen significant improvements in website hits and profits.

Some highlights from the talk:

  • Consumers are concerned about where their products are coming from and how they affect the environment and society.
  • By making product information readily available, customers are more likely to make sound purchase decisions.
  • Sustainability needs to be re-invented to become easier and more convenient.

Diana Verde Nieto / Positive Luxury

Want to hear more inspiring talks at PSFK events? Click below to buy tickets for PSFK CONFERENCE SAN FRANCISCO 2012.

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

John Gerzema

Trends, Branding, Women Issues

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.