Domino’s Reveals Its ‘Ultimate Pizza Delivery Vehicle’

Domino’s Reveals Its ‘Ultimate Pizza Delivery Vehicle’

The winner of the design competition looks like a smart car and incorporates sliding shelves and a fridge.

Emma Hutchings
  • 31 october 2012

Open-source car design community Local Motors has announced the winner of the first phase of the Ultimate Delivery Vehicle Challenge, which is sponsored by Domino’s Pizza. The 6-week design competition aimed to revolutionize pizza delivery. The winning concept design is the Domino’s Pack by Anej Kostrevic from Slovenia.

Domino's Reveals The ‘Ultimate Pizza Delivery Vehicle’

Gizmag reports that this small and agile vehicle looks similar to a smart car and features sliding side doors, an integrated rearview camera, and an auxiliary light in the right side mirror so the delivery person can find their way with the pizza at night. Inside the vehicle there are sliding shelves for carrying lots of pizzas, a refrigerated drawer that can hold up to nine two-liter soda bottles, and other storage solutions. Next to the driver, a large touchscreen display mounted on an articulated arm provides location and navigation info.

Domino's Reveals The ‘Ultimate Pizza Delivery Vehicle’

The Domino’s Pack concept will now be crowd-sourced to bring the concept closer to production standard. Other competition phases will also be held over the next six months to design the packaging, interior, surfacing, and rendering. Local Motors believes that the Ultimate Delivery Vehicle Challenge will give everyone a look at the vehicle design and development process, but at a pace up to 10-times faster than traditional automotive manufacturing. Check out the video below to learn more about the competition:

Domino’s Pack


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