#FirstWorldProblems Gets Turned Into An Advocacy Campaign

#FirstWorldProblems Gets Turned Into An Advocacy Campaign

Haitian people in need of clean water read out tweets that have been tagged with the hashtag to highlight their own plight.

Emma Hutchings
  • 11 october 2012

Often used to jokingly bemoan a problem that isn’t really a problem, the hashtag #firstworldproblems has been turned into a campaign for clean water by DDB New York. The agency traveled to Haiti to film some of the locals to read out #firstworld problems tweets and responses. In the videos, those in need of clean water highlight the severity of their own plight, encouraging people to help solve real problems by donating to the non-profit organization Water is Life.

A 60-second video features Haitians repeating tweets like “I hate it when my house is so big, I need two wireless routers,” “When I have to write my maid a check, but I forget her last name,” and “I hate when I tell them no pickles and they still give me pickles”. The video has reached over 1 million views on YouTube in a week. You can check it out below:

Water is Life


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Arts & Culture Today

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world

Retail Today

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Related Expert

Aaron Dignan

Electronics & Gadgets, Future of Work, Work & Business

Mobile Today

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Today

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture

Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Today

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

No search results found.