Amiigo is a plastic fitness bracelet and shoe clip with a corresponding app that can identify what type of exercise you’re doing from your movements. It uses gesture-based software algorithms to differentiate between exercises and also lets you know how well you’re performing. TechCrunch reports that various sensors (motion, accelerometers, infrared) track data in real-time like heart rate, blood oxygen levels, and skin temperature to measure how effective you are and how your body is responding.
The Amiigo app lets you look at the data, set fitness goals and custom challenges, share workouts in real-time, and earn fitness points which can lead to discounts for fitness gear. The startup aims to raise funds on Indiegogo later this month, where backers will be able to get their hands on the fitness bracelet for $89, with shipping expected to be in April 2013.