Rather than throwing away the box from DIY Living, consumers can turn it into furniture items.
With the help of leading ad agency Publicis, DIY Living in Singapore revised its product packaging to be reused in the home. Once the furniture has been assembled, rather than throwing away the cardboard box, users can follow the printed instruction to fold and twist the packaging into functional items such as a stool, coffee table, and lamp shade.
The idea appeals to students and young couples where they can decorate their apartment with real furniture along with eco-friendly and practical accessories. Watch the video below to see DIY Living’s campaign: