How to get the best out of your agency. Welcome to Optimism

Facebook admits their ads don’t work. Silicon Alley Insider

Only New Yorkers can start successful agencies in New York. Forbes

New sub-genre of book on journalism. The Guardian

Peek inside Zappos’ Tony Hsieh’s Vegas bachelor apartment. Silicon Alley Insider

Pew study reveals Android tablets are a stones throw from overtaking the iPad’s market share. Tabtimes

400 Urban Outfitters drop cash registers in favor of iPads. Apple Insider

The world’s first live-Tweeted, live-Instagramed hearing restoration surgery took place yesterday. Mashable

50% of U.S. adults now own a tablet or smartphone. Network World

Google bumps Walmart out of the third most valuable US company slot, trailing behind Apple and Exxon Mobil. Complex

Tumblr to live GIF the 2012 debates. Complex

Frank Gehry returns home to revamp Toronto’s theater district. Reuters

Gmail can now search inside attachments. The Verge

NYTimes launches experimental HTML5 iPad web app. The Next Web

One quarter of tech startups in the US are founded by immigrants. Reuters