The famous store is trying a new angle to attract loyal customers.
A new ad campaign is combining food and fashion to create an intriguing persona for the famous department store, Harrods. Known for its luxury boutiques and culinary-chic cafes, the company is looking to expand its market of loyal customers by creating a timeless, “acquired” look that pairs well with fine dining, which according to industry expert, Brittany Mills, will help them in the long run:
Food and fashion are both an acquired taste and when a person likes a particular restaurant or designer, they are loyal for a lengthy amount of time. Fine food is not a fad or a trend and compliments that lifestyle of Harrods’ target buyers…I think Harrods will successfully be able to extend its reach by going after a complimentary industry that has a large, loyal following.
The store is also marketing themselves on Pinterest, with their “new look,” which at this time features the Ice Cream parlour. In addition to short video ads, each section advertised on their website has a picture advertisement: Women, Men, Accessories, Children, Beauty, Food & Wine and Gifts.
You can view the picture advertisements in the gallery below:
Images via Harrods