For their recent campaign that stresses cooperation and working together, Harvard Pilgrim installed a giant collaborative musical instrument in a Boston subway station.
Agency Hill Holliday built an installation in a Boston subway station to help launch Harvard Pilgrim‘s ‘Count Us In’ campaign, which focused on partnership and cooperation. Creativity reports that the giant musical instrument called for train passengers to work together in order to make music. If people on either side of the platform pulled the lever on the wall at the same time, the instruments played in perfect harmony, reminiscent of these musical swings. You can check out the video below to see the hammers and chimes in action: