A Look Back At The History Of Polaroid [Video]

A Look Back At The History Of Polaroid [Video]

New York magazine editor Christopher Bonanos pens a book that details the story of Polaroid, from its pop-culture relevance to the technology in the camera.

Emma Hutchings
  • 1 october 2012

New York magazine editor Christopher Bonanos has written a book that details the history of Polaroid, which began as a garage startup in 1937. Led by its visionary founder Edwin Land, it grew into a billion-dollar pop-culture hit and was used by artists including Ansel Adams, Andy Warhol, and Chuck Close, before collapsing into bankruptcy.

Instant: The Story of Polaroid is a behind-the-scenes look at the company, packed with colorful illustrations. It is “an inspiring story of American ingenuity and a cautionary tale about companies that lose their creative edge”. You can check out the book trailer for Instant below:

Instant: The Story of Polaroid


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