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Museum Creates Interactive Installation Ads To Show How Fun Science Can Be [Pics]

Museum Creates Interactive Installation Ads To Show How Fun Science Can Be [Pics]
Advertising

Science World in Vancouver creates a clever advertising campaign with weird facts brought to life.

Yi Chen
  • 22 october 2012

Science World in Vancouver partnered with Rethink Canada to create a series of clever outdoor ads to promote the museum. The ambient ads had various fun facts to show that science can be interesting and fascinating. One of the ads included a large sandbox labelled “Rajah” in the middle of the street with the fact, “Tigers will use a litter box.” Another notable ad was a scale placed in an elevator and explained that, “You weigh less on the way down.”

The clever campaign not only attracted the attention of passers-by, but has also gained a lot of international media attention through online shares, likes, and posts. Take a look at some of the quirky and fun ads below.

Science World

 

+#advertising
+#culture
+#design
+Advertising
+ambient
+Art
+campaign
+clever
+culture
+Design
+Education
+graphics
+Marketing
+Media & Publishing
+Media & Publishing
+museum
+Photos
+pictures
+posters
+Science
+technology
+vancouver
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