Science World in Vancouver partnered with Rethink Canada to create a series of clever outdoor ads to promote the museum. The ambient ads had various fun facts to show that science can be interesting and fascinating. One of the ads included a large sandbox labelled “Rajah” in the middle of the street with the fact, “Tigers will use a litter box.” Another notable ad was a scale placed in an elevator and explained that, “You weigh less on the way down.”
The clever campaign not only attracted the attention of passers-by, but has also gained a lot of international media attention through online shares, likes, and posts. Take a look at some of the quirky and fun ads below.