menu

Anti-Drug, Interactive Facebook App Recreates Fake Footage From “Last Night”

Anti-Drug, Interactive Facebook App Recreates Fake Footage From “Last Night”
Advertising

'Sip It Up', created by BKWLD that hijacks contacts and pictures, and makes novel use of the user's Timeline to dissuade people from drug use.

Emma Hutchings
  • 9 october 2012

In a digital campaign for the CHPA Partnership for a Drugfree America, BKWLD collaborated with Tribal DDB and Moxie Pictures to raise awareness of the dangers of DXM cough medicine abuse, commonly known as “robo-tripping”. They created a Facebook app called ‘Sip It Up‘, which pulls the user’s info into a personalized video experience, and redesigned dxmstories.org to educate them with videos, stories, and facts.

Sip It Up is told through the perspective of someone who has blacked out after drinking a bottle of cough syrup and is now piecing the night’s events together using posts on their Facebook timeline. A fake newsfeed populated with the user’s real friends displays disparaging posts about their embarrassing behavior, accompanied by dizzying live-action POV footage. An algorithm measuring location, proximity, and the frequency of comments and likes, was customized to ensure that the friends commenting were close ones.

BKWLD integrate Google Street View images into the experience, compositing them into the video of the user’s neighborhood, and they also tapped iTunes API to select the music that is played in the party scene. Motion-tracking and day-to-night color filters on the images make it look like the car is literally driving down your own street, creating a sense of realism. Check out the video below to see some of the footage:

Sip It Up

Advertising
Trending

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

Travel
Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Juliana Rotich

Development, Social Good, Technology

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.