Burt’s Bees used outdoor advertising to demonstrate the benefits of its new Intense Hydration skincare line and giving customers free coupons.
Natural products company Burt’s Bees used interactive outdoor advertising to demonstrate the hydrating effects of its new skin care line. A billboard was constructed using thousands of coupons printed on post-consumer recycled content. Curious passers-by then peeled off the coupons, causing the image of dry skin to disappear and revealing the beautiful skin underneath. This re-imagining of the standard “Before & After” demonstration aimed to show the benefits of the Intense Hydration line. Check out the video below to see the interactive coupon billboard: