Natural products company Burt’s Bees used interactive outdoor advertising to demonstrate the hydrating effects of its new skin care line. A billboard was constructed using thousands of coupons printed on post-consumer recycled content. Curious passers-by then peeled off the coupons, causing the image of dry skin to disappear and revealing the beautiful skin underneath. This re-imagining of the standard “Before & After” demonstration aimed to show the benefits of the Intense Hydration line. Check out the video below to see the interactive coupon billboard:

Burt’s Bees