menu

Interactive Billboard For Hydrating Cream Has Viewers ‘Peel Off’ Dead Skin [Video]

Interactive Billboard For Hydrating Cream Has Viewers ‘Peel Off’ Dead Skin [Video]
Advertising

Burt’s Bees used outdoor advertising to demonstrate the benefits of its new Intense Hydration skincare line and giving customers free coupons.

Emma Hutchings
  • 29 october 2012

Natural products company Burt’s Bees used interactive outdoor advertising to demonstrate the hydrating effects of its new skin care line. A billboard was constructed using thousands of coupons printed on post-consumer recycled content. Curious passers-by then peeled off the coupons, causing the image of dry skin to disappear and revealing the beautiful skin underneath. This re-imagining of the standard “Before & After” demonstration aimed to show the benefits of the Intense Hydration line. Check out the video below to see the interactive coupon billboard:

Burt’s Bees

+#advertising
+Advertising
+billboard
+burts bees
+coupons
+Health
+outdoor advertising
+technology
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.