menu

Lexus Print Ad Features Music & Headlights That Turn On And Off [Video]

Lexus Print Ad Features Music  & Headlights That Turn On And Off [Video]
Advertising

The new campaign in Sports Illustrated comes to life when readers place an iPad version of the ad underneath, with the wheels spinning as if the image of the car is in motion.

Emma Hutchings
  • 10 october 2012

The new Lexus ad in this month’s Sports Illustrated magazine follows the interactive print ad trend. When readers place an iPad version of the ad beneath the print version it “comes to life” by playing music, highlighting the interior of the new Lexus 2013 ES, and spinning the wheels as if the car is in motion. Lexus created an innovative technique called ‘CinePrint’ to merge print and digital, inspired by the technology of its new model. According to Mashable, the company notes that most traditionally interactive print ads direct users away from the page but this is different:

CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.

Check out the video below to see the ad in action:

Lexus

+#advertising
+#technology
+Advertising
+Apple
+Automotive
+Culture
+iPad
+Lexus
+Luxury
+Media & Publishing
+print ad
+Sports Illustrated
+technology
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.