By mixing special materials into cement, dolomite and terrazzo, users are able to affix their pots, pans, knives, keys directly to the surface.
Featured at the 100% Design event during the London Design Festival, the Magic Wall helps users maximize their space by allowing them to organize their metallic possessions vertically without hooks or shelves. The wall consists of a series of wooden panels with magnetic backs that users affix to their walls and use to hold metal objects like pots, pans, knives, tools, keys, etc. The designers even offer a line of magnetic shelves so that users can utilize the wall space for more than just their metalware.
The panels are available in three different materials: wood, laminate, or terrazzo. The wood options include mahogany, acacia, walnut and oak while laminate versions are available in 80 different colors. The company takes pride in their process for magnetizing terrazzo, explaining:
Terrazzo consists of a traditional and ancient material originating from several thousand years ago. Over several labor intensive production stages the liquid terrazzo compound is aggregated by hand with extraordinarily strong magnets to form a Magic Wall. At our Vienna premises we produce Terrazzo by mixing Dolomite sand together with white cement and pure precious color pigments.
See the video below to see a somewhat playful demonstration of the wall in action.