menu

Marc Jacobs Turns His Back On The Iconic Logo For Louis Vuitton’s S/S13 Collection

Marc Jacobs Turns His Back On The Iconic Logo For Louis Vuitton’s S/S13 Collection
Advertising

Pop art influenced ready-to-wear line with nary a 'LV' in sight.

Libby Garrett
  • 8 october 2012

Charged with pop art influences and bright colors, cascading escalators delivered models two-by-two onto a oversized checked runway to introduce Louis Vuitton’s Spring/Summer 2013 collection.

Taking a step away from the luxury brand’s heavy handed use of its iconic logo, Louis Vuitton Creative Director, Marc Jacobs, introduced a completely logo-free ready-to-wear women’s line of dresses, skirts, tops, jackets and accessories.

View the bold, graphic elements with a strong mod nod in the video and gallery below:

YouTube

+#advertising
+Advertising
+Culture
+Fashion
+fashion / apparel
+logos
+Louis Vuitton
+Luxury
+Marc Jacobs
+Paris
+technology
+Work & Business
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.