Charged with pop art influences and bright colors, cascading escalators delivered models two-by-two onto a oversized checked runway to introduce Louis Vuitton’s Spring/Summer 2013 collection.

Taking a step away from the luxury brand’s heavy handed use of its iconic logo, Louis Vuitton Creative Director, Marc Jacobs, introduced a completely logo-free ready-to-wear women’s line of dresses, skirts, tops, jackets and accessories.

View the bold, graphic elements with a strong mod nod in the video and gallery below:

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