Pono is a minimalistic device that converts digital music into high-quality analog sound.
One of the best known songwriter and performer of rock and roll, Neil Young, recently appeared on the Late Show with David Letterman to unveil his new music player.
The “Pono” will set apart from the Apple iPod as it’s intended to “present songs as they first sound during studio recording sessions” by converting digital music clips into high-resolution analog sound.
Pono has already attracted the three big record labels: Warner Music Group, Universal Music Group and Sony Music. Recently, Red Hot Chili Peppers bassist Flea had a listen to Pono and explained that, “it’s not like some vague thing that you need dogs’ ears to hear. It’s a drastic difference.”
The device itself is fairly simple, featuring a triangular design and with minimal buttons and a small display screen. Young hopes that the Pono will change the music ecosystem and “will force iTunes to be better and to improve quality at a faster place.”