Slash
Old Navy Creates A Scannable Coupon Out Of Humans

To celebrate reaching 5 million Facebook fans, the retailer has created a 30% off promotion for customers using real people.

Emma Hutchings
Emma Hutchings on October 11, 2012.

After reaching the five million fan mark on Facebook, Old Navy decided to celebrate by giving all their fans a big deal. Agency CP+B brought hundreds of people together to create a 30% off coupon. An aerial shot of the 120ft x 60ft promotion features colorful props and a barcode made of 88 placards, which is readable by in-store scanners.

The human coupon, which can be downloaded here, is valid from 12th-14th October and should encourage a lot of Old Navy’s online fans to visit their stores. Check out the video below to see how the coupon was created:

Old Navy

Thinking...