New Site Is A ‘Pandora’ Discovery Tool For Art

New Site Is A ‘Pandora’ Discovery Tool For Art
culture helps users find new works based on their previous likes and they can filter by works for sale, medium used, or even preferred color.

Emma Hutchings
  • 11 october 2012, an online repository of over 20,ooo artworks by over 3,000 artists, has opened to the public this week. The site hopes to do for art what Pandora did for music and Netflix did for film and TV, by helping users discover new works based on their previous likes.

The NY Times reports that it has partnered with 275 galleries as well as 50 museums and institutions, and is powered by The Art Genome Project – an ongoing study of the characteristics that distinguish and connect works of art.

New Site Is ‘Pandora’ Discovery Tool For Art enables users to discover art using over 800 characteristics (which it calls “genes”). Users can browse or filter the works through connections between art-historical movements, subject matter, date, medium, color, etc., creating infinite serendipitous opportunities for discovery and learning.

Each piece is cataloged according to these “genes” and assigned a value between 0 and 100, based on how well it applies. Clicking on a specific artwork displays information about its artist and historical context, and some can be viewed in a virtual gallery. Users can also save their favorite works, follow different artists, or inquire about any pieces that are for sale.

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