To promote their new ‘Pepsi Next’ product, the drinks brand has partnered with TaskRabbit to offer people help with running errands.
To help busy people out while promoting their new ‘Pepsi Next‘ product, the soda brand has partnered with TaskRabbit, a startup that matches available ‘rabbits’ with people who need help running errands. Every day, from October 16th through to November 12th, people can enter to win “The Extra Hour” from Pepsi. They can outsource tasks like laundry, housekeeping and grocery shopping, and will also receive a free case of Pepsi Next.
Pepsi will be giving away 50 tasks per week, with winners receiving a dedicated TaskRabbit for one hour to tackle the errands of their choosing. New York-based ad agency The Barbarian Group, who helped with the campaign, write:
By pairing something our audience actually needs (more time) with something they might not know they wanted (Pepsi NEXT), we’re continuing to do unbelievable things to get this awesome new cola in more hands.