To promote a mobile provider Base Check, an agency enabled people to create their own life-size statues.
Communications agency Duval Guillaume Modem recently promoted Base Check, a new mobile phone plan for younger customers, which includes a free Spotify account and city guide app. They created an app that made 6-meter tall holographic statues of people and displayed them on a large screen at an event in Brussels.
As to the rationale behind the statue?
The more someone discovers the city, the more it becomes his. And what better symbolises owning a city than having your own statue in that city?