The ‘Starbucks Espresso Journey’ in Tokyo is a pop-up store by Nendo, which is dedicated to Starbucks’ espresso drinks. It was designed more like a library than a traditional store, with shelves filled with books about nine drinks including lattes, cappuccinos, and cafe mochas. Their covers are in different colors, which correspond to each drink, and they feature an insert that can be used to create a customized Starbucks tumbler.
Visitors are encouraged to read about the various coffees and select their favorite, purchasing an actual espresso drink by trading the book at the counter. They can keep the book cover, which tells them about the drink they’ve chosen.
The ‘library’ invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world. Books and coffee are both important parts of everyday life, so we created a link between favorite books and favorite coffees.
Click through the thumbnails below to see more images of the innovative store.