PSFK CONFERENCE LONDON: 18 Change-Making Videos

PSFK CONFERENCE LONDON: 18 Change-Making Videos

The full list of talks by an incredible mix of artists, designers, marketers and technologists inspire our audience of creative professionals.

Karen Summerson
  • 28 october 2012

This past September, PSFK hosted its annual conference celebrating new ideas in London. An audience of creative professionals from across advertising, design, marketing and technology industries listened to a mix of inspirational speakers curated by the PSFK editorial team. Here’s the full list of 20 talks.

Managing Our Digital Legacies – Richard Banks, Microsoft Research

The Microsoft Research designer introduces the reality of online selves and what they mean for our future.

Creating Technology That Has A Mind Of Its Own – Katrin Baumgarten

The designer explores the possibility of machines that think for themselves.

Augmented Reality Is The ‘Harry Potterfication’ of Print Media – Jess Butcher, Blippar

The CMO and Founding Director highlights that ability of technology to enliven old mediums.

When Branding Means Living Life – James Fairbank, Rapha

Chief Marketer explains how the biking brand manifests through the motto ‘Glory Through Suffering’.

Why Low-Tech Innovation Is The Future – Johnathan Ford, Pearlfisher

The Creative Partner illustrates the importance of keeping things simple can offer the most rewarding solutions.

How The Youth Generation Is Transforming Mobile Technology – Debbie Forster, Apps For Good

President shows how teens are designing apps to address common social issues.

How To Create A Great Brand By Asking ‘Stupid’ Questions – Dan Germain, Innocent

Head Creative at Innocent Drinks explains how story-telling and trial & error created a brand that customers can love.

How Sustainability In Business Evolved Into ‘Impact Opportunity’ – Tamara Giltsoff

Innovation expert discusses how making green initiatives part of product development is the only way to effect progressive change.

How Anyone Can Master Technology – Daniel Hirschmann & Bethany Koby, Technology Will Save Us

The co-founders of Technology Will Save Us introduce us to DIY dissection and the creation of new gadgets by starting from the inside out.

Virtual Shopping Is The Future of Retail – Mikko Martikainen, Sayduck Ltd.

The CEO introduces the mobile app that will change the way that we buy.

Why Kids Learn Best Through Doing – Jason Milligan, Sesame Workshop

The Creative Director introduces new forms of kinetic learning.

Restrictions Force Us To Be Creative – John Pugh, Boehringer Ingelheim

Director of Digital Communications explains the importance of fun on social media to aid a corporation’s reputation and outlook.

To Fix Finance We Must Disrupt Money – Stan Stalnaker, Hub Culture

Founder of digital currency Ven proposes new international currency that will reform commerce.

Transforming Mundane Technology Into Interesting Objects – Dhani Sutanto

The artist and freelance Art Director, takes drab, cumbersome technology and makes them into personal, useful pieces.

Keeping True To ‘Old Fashioned’ Brand Values Will Help Spur Creativity – Julian Thomson, Jaguar

Head of Jaguar Advanced Design discusses how emotional connections between the producer and the consumer are what keep companies relevant.

Choreographing Public Spaces To Tell Stories – James Tichenor & Josh Walton, Rockwell Labs

Founders of Rockwell Labs explain how digital and physical realms come together to create spectacle and novel experiences.

 Using Data For Good – Diana Verde Nieto, Positive Luxury


CEO shares a new way for socially conscious consumers to buy online by turning e-tracking to their benefit.

A Newsfeed For The Physical World – Matt Webb, BERG

The CEO introduces their latest design, the “Little Printer” that creates a miniature newspaper based on its owners interests and tastes.

Like these PSFK CONFERENCE LONDON 2012 talks? Come to see more in SAN FRANCISCO on November 1st!


The Story Behind How LYNK & CO Created A Car Brand From Scratch

Technology Today

Google’s Gyroscopic Camera Lets You Shoot VR Content On Android

The experimental device called Sprayscape takes photos inside a sphere to create 360-degree virtual images

Syndicated Today

Why Fashion Labels Are Moving Away From Overt Branding

New research suggests brand are shying away from logos and flashy displays


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Fashion Today

Scientists Have Developed A Furry Wetsuit Material Inspired By Beavers

MIT researchers created the lighter and warmer fabric to maximize speed in the water and to keep swimmers dry

Advertising Today

Coca-Cola Has Created A Custom Gaming PC

Maingear developed a computer featuring a fully functional coke bottle water-cooling reservoir

Social Media Today

Chipotle’s New Weekly Show Broadcasts Over Snapchat

The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Media & Publishing Today

The NBA Is Filming Live Games With A Special Camera Just For Your Phone

Subscribers to League Pass can now access a feature called Mobile View, which is shot to be optimized for phones and tablets


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

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General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

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AI Today

Film Touchingly Portrays The Challenge Of Relying On AI To Combat Loneliness

Director David Wilson takes viewers on a journey of the benefits and ultimate deficiencies of replacing human interaction with robots

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

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