This past September, PSFK hosted its annual conference celebrating new ideas in London. An audience of creative professionals from across advertising, design, marketing and technology industries listened to a mix of inspirational speakers curated by the PSFK editorial team. Here’s the full list of 20 talks.
Managing Our Digital Legacies – Richard Banks, Microsoft Research
The Microsoft Research designer introduces the reality of online selves and what they mean for our future.
Creating Technology That Has A Mind Of Its Own – Katrin Baumgarten
The designer explores the possibility of machines that think for themselves.
Augmented Reality Is The ‘Harry Potterfication’ of Print Media – Jess Butcher, Blippar
The CMO and Founding Director highlights that ability of technology to enliven old mediums.
When Branding Means Living Life – James Fairbank, Rapha
Chief Marketer explains how the biking brand manifests through the motto ‘Glory Through Suffering’.
Why Low-Tech Innovation Is The Future – Johnathan Ford, Pearlfisher
The Creative Partner illustrates the importance of keeping things simple can offer the most rewarding solutions.
How The Youth Generation Is Transforming Mobile Technology – Debbie Forster, Apps For Good
President shows how teens are designing apps to address common social issues.
How To Create A Great Brand By Asking ‘Stupid’ Questions – Dan Germain, Innocent
Head Creative at Innocent Drinks explains how story-telling and trial & error created a brand that customers can love.
How Sustainability In Business Evolved Into ‘Impact Opportunity’ – Tamara Giltsoff
Innovation expert discusses how making green initiatives part of product development is the only way to effect progressive change.
How Anyone Can Master Technology – Daniel Hirschmann & Bethany Koby, Technology Will Save Us
The co-founders of Technology Will Save Us introduce us to DIY dissection and the creation of new gadgets by starting from the inside out.
Virtual Shopping Is The Future of Retail – Mikko Martikainen, Sayduck Ltd.
The CEO introduces the mobile app that will change the way that we buy.
Why Kids Learn Best Through Doing – Jason Milligan, Sesame Workshop
The Creative Director introduces new forms of kinetic learning.
Restrictions Force Us To Be Creative – John Pugh, Boehringer Ingelheim
Director of Digital Communications explains the importance of fun on social media to aid a corporation’s reputation and outlook.
To Fix Finance We Must Disrupt Money – Stan Stalnaker, Hub Culture
Founder of digital currency Ven proposes new international currency that will reform commerce.
Transforming Mundane Technology Into Interesting Objects – Dhani Sutanto
The artist and freelance Art Director, takes drab, cumbersome technology and makes them into personal, useful pieces.
Keeping True To ‘Old Fashioned’ Brand Values Will Help Spur Creativity – Julian Thomson, Jaguar
Head of Jaguar Advanced Design discusses how emotional connections between the producer and the consumer are what keep companies relevant.
Choreographing Public Spaces To Tell Stories – James Tichenor & Josh Walton, Rockwell Labs
Founders of Rockwell Labs explain how digital and physical realms come together to create spectacle and novel experiences.
Using Data For Good – Diana Verde Nieto, Positive Luxury
CEO shares a new way for socially conscious consumers to buy online by turning e-tracking to their benefit.
A Newsfeed For The Physical World – Matt Webb, BERG
The CEO introduces their latest design, the “Little Printer” that creates a miniature newspaper based on its owners interests and tastes.
Like these PSFK CONFERENCE LONDON 2012 talks? Come to see more in SAN FRANCISCO on November 1st!





























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