menu

Choreographing Public Spaces To Tell Stories – James Tichenor & Josh Walton, Rockwell Group [Video]

Choreographing Public Spaces To Tell Stories – James Tichenor & Josh Walton, Rockwell Group [Video]
Advertising

Founders of Rockwell Labs explain how digital and physical realms come together to create spectacle and novel experiences.

Karen Summerson
  • 14 october 2012

While most continue to separate the physical and virtual realms, James Tichenor and Josh Walton of Rockwell Group Labs are purposely blurring the two to create interactive spectacle and great public spaces. The co-founders of the lab spoke at PSFK CONFERENCE LONDON, explaining their strategies to create concepts which are featured all over the world.

Both speakers found important assets in the native qualities of both the physical and digital worlds. Whereas multi-modal, social experiences and singular entities are found in the physical world, transcontinental connections and affordable replications are possible through virtual platforms. By combining the two, Rockwell Group Lab is able to choreograph a truly unique experience.

Tichenor and Walton walked the audience through a presentation of some of their work, including the West Lobby in the chic Cosmopolitan in Las Vegas, an interactive plaza and tower in the Silicon Valley and in-progress “Space Brew” toolkit for prototyping interactive spaces.

Some highlights from the talk:

  • The physical and digital realms are not resistant to one another.
  • Learning through making is what builds innovation.
  • Interactive spaces are designed through a series of inputs and outputs.
  • Technology transfer occurs through architecture, place-making, networking and the world wide web.

James Tichenor & Josh Walton / Rockwell Group

Want to hear more inspiring talks at PSFK events? Click below to buy tickets for PSFK CONFERENCE SAN FRANCISCO 2012.

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Today

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Today

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Today

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Today

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Laurent Eymard

Wearable Technology

Design & Architecture Today

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Today

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Today

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Today

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Today

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.