The automaker is establishing an incubator-style program offering business training and financial incentives.
Closely linked to Scion’s car selling mission has been support for a variety of art and music initiatives. They established a gallery, started a music label and produced their own magazine. Their latest creative culture venture is a contest called ‘Motivate‘ which will give a lucky winner an opportunity to gain business knowledge and financial support to help realize their career dreams. The top prize is 6-months access to a personal business mentor, $10,000 and a Scion vehicle of their choice.
“Scion’s customers have long been among the youngest in the industry, but many are also characteristically self-starters with strong interest in pursuing their passions,” said Scion Vice President Doug Murtha. “Drawing on the unique strengths of our creative communities and Scion’s commitment to the arts, we designed a powerful way to support young entrepreneurs in pursuing their dreams. We hope to inspire young leaders to seize the day and succeed.”
Applicants between the ages of 18 and 35 are invited to submit a written description and a 60-second video of their creative career aspirations. 50 semi-finalists will be given the opportunity to attend a three-day business development workshop with industry leaders. Ten finalists will win a $1,000 grant.
Scion will promote the contest with a new print ad and TV spot.