Styleblaster offers a real-time account of what the people in Williamsburg are wearing. It differs from typical street style blogs, as it documents all. A camera positioned a block from the Bedford L subway train takes a picture whenever someone walks by. These are automatically uploaded to the blog, which updates in real-time to showcase each new image, and online visitors can vote them up by clicking the image of a top hat. They can also watch a live feed, browse a recent history of images, or compare shots over the days and weeks as the fashion changes with the season.
We believe this service fills a need for live fashion information, with a unique and unmatched vantage point on the hippest block in New York City. It will quickly become a destination for New York City peacocks to traipse by and show off what makes the neighborhood hop. For the savvy, a place to be seen. For the flaneur, a bounty of style. At home or online, fashion has a new destination.