Using Social Data To Build A Better Online Shopping Experience [PSFK CONFERENCE SAN FRANCISCO]
PSFK talks to the founders of Glimpse about how social data is transforming the online shopping experience.
PSFK is excited to welcome Siva Kumar as a speaker at PSFK CONFERENCE SAN FRANCISCO. Siva is the CEO of TheFind and creator of Glimpse- a social product discovery tool that uses Facebook ‘likes’ and ‘friends’ data to create tailored product recommendations for users. On November 1st, Siva will discuss their recent partnership with Microsoft and how social data is transforming the online shopping experience.
How does Glimpse utilize social data to create personalized shopping experiences for consumers?
Glimpse builds on the relationships brands have established with millions of their fans on Facebook, along with the millions of Likes and Shares people leave on individual products across hundreds of thousands of ecommerce sites. Our technology consumes an individual’s Likes, and matches that data with demographic and location groupings, to create tight taste and style affinity clusters. Ones Likes and Dislikes (Glimpse also enables you to indicate “don’t show me..”) combined with the preferences of the affinity cluster of people with similar tastes allows us to personalize a discovery shopping experience precisely tailored to that user’s tastes. Glimpse brings new and trending items, as well as sale products from the categories, brands and stores the person prefers, while giving them the tools to discover similar brands and stores matching their preferences.
Can you tell us a little about your partnership with Microsoft? What has it enabled?
We realized early on that people were spending time on many different devices—desktops, laptops, tablets, smart phones and more. In order for Glimpse to be fully-utilized and multifunctional on all platforms and devices, we needed to create a more user-friendly experience on the front end that optimally leveraged HTML 5. The collaboration with Microsoft was instrumental in the Glimpse experience that you see today. It works on all desktop and laptop browsers, as an app within Facebook both on browsers and on mobile devices, on popular smart phone and tablet operating systems like iOS 6 and Android, and finally on all common mobile browsers like Safari. Our implementation delivers new capabilities such as fast and seamless page turning of catalogs that previously needed Flash or custom built apps.
How important is aesthetic to the platform? Is Glimpse helping consumers organize their experience shopping for products online?
Since Glimpse is inspiration-centric aesthetics and simplified usability were the key building blocks to designing the experience. Glimpse helps people spend time browsing the things they love and organize and share their tastes and experiences into collections, called catalogs, with their friends and others who share their style. In the short time it has been available we are already seeing consumers organizing their online shopping into catalogs they create.
What will you be speaking about at the San Francisco conference?
Facebook is a ubiquitous platform that enables TheFind to create a truly personalized and engaging shopping experience — Glimpse. Glimpse builds on the Facebook Open Graph and the many ways people consume content and interact with their friends and favorite brands, stores and products, to create a complete inspirational and browse-centric experience. Using Glimpse becomes just like exploring your favorite shopping area, peering at the window displays and combing through the racks of your favorite stores. Those of us who love to shop just to see what’s new and exciting can now do so whenever we want, wherever we want—right from our tablets, smart phones or our laptops.
Please join us on November 1st to hear how social data is transforming online shopping experience at PSFK CONFERENCE SAN FRANCISCO.