The vodka brand promotes its originality by mixing the first drink in space.
While Red Bull may give you (and Felix Baumgartner) wings, Stoli scores points for originality with their latest stunt. The vodka brand modified a Boeing 757, hired a world-class mixologist, and flew to the edge of space to host a cocktail party… in zero gravity.
With both the alcohol, equipment, and the mixologist floating in space, mixing the cocktail was a bit more challenging than behind the typical bar. The Stoli Moonwalk, 3 parts Stoli to 1 part lime juice, was created through a series of tumbling acts instead of the usual blending, shaking, or stirring. The cocktail is the first ever to be made in zero gravity, and the stunt was created in help by digital agency Rokkan to help promote the brand’s new ORGNL.TV initiative.
ORGNL.TV is a creative experiment that aims to promote unique and original talent in the art, music, and fashion worlds. Stoli worked with innovative artists DJ RJD2, musician Nina Sky, fashion designer Nary Manivong, and street artist Jeremyville to inspire fans to showcase their own originality; fans can submit their own original creative work for a chance to collaborate with one of the four leading artists.
Watch the video of the Stoli Moonwalk being made below: