Interactive NYC Store Installation Puts DIY Design In The Hands Of Shoppers

Interactive NYC Store Installation Puts DIY Design In The Hands Of Shoppers

STORY, the Chelsea boutique is focusing on interactive design and manufacturing for their latest interactive retail exhibit.

Karen Summerson
  • 10 october 2012

STORY, the fashionable store in Chelsea, opened its latest installation, “Making Things”, on Saturday. Featuring a host of DIY stations and projects, the boutique partnered with GE to feature machines like MakerBot, where visitors can make their own designs come to life. The best part? It’s free of charge to the public — guests can bring design files and make objects with the laser cutters, injection molders and 3-D printers to take with them.

The installation is also offering 40 events, including robot workshops, fashion challenges and guest speakers to engage visitors fully with the newest innovations and opportunity in design and technology. In addition to the stations, there is also merchandise, featuring the work of the American Design Club, as well as literature, DIY kits and more. STORY and GE hope to reignite a passion for manufacturing and an interest in design.

If you need another reason to visit, Shorthall Design, a studio based in Austin, created an interactive window display called “Shadow Puppet”, that features 4 wired panels of circles which react to your body movement as you pass. The experience promises to be fully engaging.

For more information on the ideas that lead to the creation of this unique space, check out founder Rachel Shectman’s talk from PSFK CONFERENCE NYC 2012


Images courtesy of STORY


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