Strongbow is one of the world’s leading ciders and claims to have created the very first digital bottle cap called “StartCap.” The caps have a strip of RFID aluminum connected on top, that when opened, trigger various actions to take place. When scanners pick up these RFID signals, they could translate them into real-world events such as turning on the lights, playing music, or even launching fireworks.

StartCap is still a prototype but hopes to launch soon at events across Europe. Watch the promotional video below to see how the interactive digital bottle cap works.

Strongbow