menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Target’s Holiday QR Code App Helps Parents Keep Gifts A Secret From Kids

Target’s Holiday QR Code App Helps Parents Keep Gifts A Secret From Kids

The service helps minimize out-of-stock disappointments with scan-to-purchase items and free shipping.

Libby Garrett

On 14th October, Target will be launching an in-store, app-based QR code program to manage the sales of this holiday season’s top 20 toys and add convenience to the holiday shopping experience.

The QR codes are not shelf talkers, they allow shoppers to scan-to-purchase items and receive free shipping to any U.S. address.

Helping parents shop with kids without spoiling Santa’s surprise, the program lightens the load of holiday shopping when consumers don’t feel like carrying one more item.  The program’s instant and free shipping benefits have great potential to minimize showrooming, as well as allow shoppers to purchase items on-the-spot, even when they are out of stock.

To use the program, shoppers must first download the Target app, which also features an enhanced digital wish list.  The top 20 toys will be featured in-store in a prominently showcased aisle.

Target

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth