BlackJet is building a service where others have failed; will this app democratize private jet travel for consumers?
Instead of flying commercial or owning your own private plane, book a flight on BlackJet and fly anywhere in the US for $7,000.
BlackJet is a premium app service created by Garrett Camp, co-founder of Uber. Uber is an app which aggregates taxi and cab services, improving the experience of finding a cab in cities. While BlackJet is currently invite only, such apps focus on making premium services accessible to wider groups of people. While many can’t afford to have their own private jet or a personal driver, these apps enables people to get these services on-demand.
All of this is good and interesting, but booking a flight is a significantly more complicated process. Garrett Camp told the Wall Street Journal that “Previously, certain resources weren’t used very effectively, and now we can make it more efficient… We can offer an experience that previously was available to only a very small set of people.” The same article points out that BlackJet is an evolution of companies like DayJet Corp. and GreenJet. So given that BlackJet is focused on learnings from other services, it will be interesting to see how the start-up maneuvers to establish and expand its clientele.