2008 was a good year for Karlsson’s, allowing them to produce an $80 bottle made from the common spud.
Sweden-based boutique vodka company, Karlsson’s, has claimed to create the first range of “vintage” vodkas. Rather than distilling from various source materials, each one distilled will be from a single potato variety grown on a particular farm during a single season. Often the process is associated with wine making where changes in the weather affects the grapes and the quality of the wine.
Peter Ekelund, founder of Karlsson’s, explained that:
The idea behind the company from the very beginning was to see if we can say something about what’s inside the bottle rather than what’s outside the bottle. Will a vodka taste different if you pick different types of potatoes in different places?
The company started with 30 variations of potatoes, but only 15 of them met the standards to produce good vodka. Karlsson’s discovered that hot and wet weather can create a distinct taste characteristics in the vegetable, and thus, affecting the outcome of the vodka.
The limited-edition 2008 vintage vodka will be priced at $80, which is twice as much as Karlsson’s Gold. Ekelund is confident that the pricing won’t deter vodka connoisseurs and that the vintage label will convince people to think more favorably of the spud.
Image courtesy of F. Martin Rami from The Wall Street Journal