menu

How Wieden+Kennedy Is Igniting The Start-Up Scene In Portland Oregon [PSFK CONFERENCE SAN FRANCISCO]

How Wieden+Kennedy Is Igniting The Start-Up Scene In Portland Oregon [PSFK CONFERENCE SAN FRANCISCO]
Advertising

PSFK talks to Director of W+K Tomorrow about bolstering the start-up community by providing them a creative, educational, and collaborative working environment.

Timothy Ryan, PSFK Labs
  • 21 october 2012

PSFK is excited to welcome Nick Barham as a speaker at PSFK CONFERENCE SAN FRANCISCO. Nick is the Director of W+K Tomorrow, a Wieden + Kennedy initiative that experiments at the intersection of sustainability, emerging tech and story building, which has been heavily instrumental working within the start-up scene in Portland, Oregon. On November 1st, Nick will discuss the challenges facing creative businesses and introduce Sharp Stuff, a new publishing and story building experiment.

Can you tell us about the Portland Incubator Experiment? What is its goal? 

PIE is a space within W+K for start-up tech companies.

Founded by Renny Gleeson and Rick Turoczy, its goal is to help young companies develop, and to to offer a working and meet-up space for Portland’s tech community.
Our 2012 class graduated in early October, so we hope all of those companies will find success as they continue to grow.  We have been happy to see several companies from the 2011 class achieve substantial funding and continue to expand their capabilities.

What changes have you noticed in the startup space? Is PIE a response to some of these? 

Mainstream appeal and (over) familiarity  of the idea of start-ups.  There are many more start-ups than great businesses.  And there’s been a subsequent growth of incubators, accelerators, etc to support them.  PIE tries to make sure it can offer an experience that sets it apart from other incubators.  So we supported the 2012 class with branding and positioning.  We also included a non-profit in the class because we felt their mission of growing the number of women coders and developers would be beneficial to the wider tech community.

What service can W+K provide these start-ups? In turn, what can W+K learn from the start-up community?

PIE provides most of the support and services for the start-ups.  Run by Rick Turoczy, he ensures that they have a creative and collaborative working environment,  access to our wide network of mentors, advice about product development, funding, pricing, etc.  And lots of good Portland food and beer.

For the 2012 class, W+K offered strategy, positioning and identity work for the start-ups.  We helped with naming two companies and developed brand identities for five.

Entrepreneurs and developers are a new creative class, and W+K is always keen to understand how creativity, in its various diverse forms, can make our work better.

Can you help us picture an optimistic future based on your work?

One day all people will work with the energy and passion of a start-up CEO, but without the long hours.

Thanks Nick!

@NickFBarham // Portland Incubator Experiment // W+K Tomorrow

Please join us on November 1st to hear Nick discuss igniting the start-up scene in Portland through providing an educational and collaborative environment at PSFK CONFERENCE SAN FRANCISCO.

Advertising
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Today

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Today

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Work

See All
Retail Today

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

Automotive Today

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Today

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Today

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Today

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Today

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.