Zappos Creates Lookbook Store So Fans Can Inspire Others And Shop
The online clothing retailer is collaborating with the fashionista community on Chicisimo for the launch of a commerce microsite.
The Amazon-owned online apparel retailer Zappos is about to join forces with the social fashion site Chicisimo, a global community of fashionistas who share pictures of their personal style and inspire each other. The collaboration will see the launch of a social commerce microsite where users can upload photos of themselves wearing items from brands that are featured on Zappos.
TechCrunch reports that the community will be able to vote for the outfits they like and receive product recommendations from brands based on the fashion items they are browsing. The most inspiring looks will receive the Zappos Flower (a virtual award that features on the user’s Chicisimo profile) and one lucky person will be awarded a $500 gift certificate. You can sign up at the microsite to receive an email when it is ready to launch.