Airbnb has announced the launch of their new platform ‘Neighborhoods’ along with ‘Local Lounges.’ The Airbnb Neighborhoods service allows users to find the experiences they want based on their interests and the particular parts of a city that that they want to stay in. It is coming online with more than 300 neighborhoods in seven cities.
In a press announcement, Brian Chesky talked about how the users of their travel service do not necessarily want to stay in a hotel, rather they want to fully experience a city. Neighborhoods is designed to provide travelers with a personal and honest guide to take you to the best user selected housing, shopping, dining, and nightlife locations. The Neighborhoods service draws on the experience of the 250,000 people offering their appartments as places to stay, and input from users.
In order to build the product, Airbnb hand-mapped more than 2,000 neighborhoods as part of the effort, found local editors to help curate content around the different neighborhoods it has chosen to highlight, and also added 70 people to its world photography team. As Airbnb Neighborhoods product lead Ann Montgomery said, ‘We want to show neighborhoods in the best light, but also in an honest light.’ This includes having content in local languages in order to create a better connection.
For guests, the new Neighborhoods product is designed to provide more information and context around the distinct neighborhoods in cities they’re looking to stay in. By doing so, Airbnb hopes that they’re able to make better decisions around where they’d like to stay, one more aligned with their tastes, and have a better experience overall.
Along with Neighborhoods, Local Lounge is a pilot program launched in San Francisco to support the Airbnb expereince and promote the unique local experiences. The program will affiliate select cafes and local shops to the Airbnb experience and help welcome visitors to the neighborhood. These places have things like longer opening hours and guaranteed Wi-Fi to ensure that Airbnb travelers are sure to know that the Local Lounge icon means they’ll get a ‘warm inviting space’ and a local connection to the neighborhood they’re visiting.
Check out the video below for a closer look at ‘Neighborhoods’ and ‘Local Lounges’: