UK musician Gwilym Gold‘s debut electro-pop album Tender Metal was released in a new format called Bronze that causes it to change every time it is listened to. Bronze was developed over two years with music producer Lexxx and scientists from Goldsmiths University in London. It subtly reconfigures the tracks to create an innovative new listening experience, transforming the recorded material in real-time to generate a unique and constantly evolving performance for each listen. This allows you to generate endless interpretations of the piece at the touch of a button.
We felt it makes the music more engaging, similar to a live performance. Every time it’s played, it’s renewing itself… You could listen to it billions of times and it wouldn’t be the same.