Pertinent after the recent hurricane, ShoutAbout is a widget that sites can install that will suggest a relevant action at the end of an article. For example, articles about Sandy would include links to sites like the Red Cross or local non-profits involved in relief efforts.
The engagement tool for news sites and blogs complements existing comment sections and empowers visitors to learn more or take meaningful action on their content. ShoutAbout makes it easy for people to learn from the collective expertise of the community, influence the issues they care about, and share actions or associated articles with their social networks.
ShoutAbout is designed to help drive reader engagement, promote sharing, and measure the social value of news. The tool is currently being piloted with a select group of news sites.