The windows promote the opening of the new Cirque Du Soleil 3D movie and incorporate images of onlookers.
For the holiday season, Bloomingdale’s Lexington Avenue windows are inspired by the upcoming movie Cirque du Soleil: Worlds Away 3D. Onlookers can enjoy five scenes from the film depicted inside, with hand-painted murals and sculpted animation that tumbles and moves acrobatically. Faces from the crowd viewing the window will appear on characters inside, which will then be posted on the Bloomingdale’s Facebook page.
Those who download the Bloomingdale’s app can experience an augmented reality that lets you enter the story and interact with its scenes as they come to life on your screen. The app adds new surprises to every window, such as unique sounds, vibrations, and the chance to capture family and friends in a photo with characters which can then be shared via email and social media.