BMW Redesigns The Bobsled For U.S. Olympic Team

The automobile company aims to create the ultimate piece of machinery for Team USA to complete in the 2014 Games.

Redesigning a classic, BMW of North America, the Official Mobility Partner of the United States Olympic Committee, has announced the development of a new two-man bobsled for use by Team USA in the Sochi 2014 Olympic Winter Games. In collaboration with USA Bobsled & Skeleton Federation (USBSF), BMW aims to leverage its world-class engineering and design expertise to answer the equipment and innovation needs of the U.S. Bobsled Team.

BMW has examined the design and performance history of the default bobsled of Team USA for more than 20 years. The company has paired intelligent lightweight materials, optimized aerodynamics and chassis dynamics to leverage the energy output of the two-man team, increasing overall sport performance. While Team USA achieved momentous success at the Vancouver 2010 Olympic Winter Games, winning a gold medal in the four-man bobsled event, the two-man Olympic gold is one that has eluded the U.S. since 1936. Darrin Steele, chief executive officer of USBSF, said of the collaboration:

We’re extremely proud of what we’ve been able to accomplish as a team in the last 10 years, and know that we have the athletic potential to bring home more Olympic gold medals next year. By bringing BMW in to provide its expertise, we see an opportunity to close an equipment gap between Team USA and countries that have historically led Olympic two-man bobsled competition.

More than one year in development, a prototype of the BMW two-man bobsled has already been delivered to USBSF. The technology will be refined in the next year in addition to various projects such as a velocity measurement system for long jumpers and a motion tracking system for swimmers.

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