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Bookstore Leaves Novels Around The City For People To Find

For Weller Book Works in Salt Lake City, design agency Super Top Secret created a guerilla literacy campaign that placed hundreds of texts around town...

Emma Hutchings
Emma Hutchings on November 22, 2012.

Independent bookstore Weller Book Works left 878 books lying around Salt Lake City as part of a guerilla campaign to promote literacy in the community. The free books were specially wrapped in seven custom covers that looked like pulp-fiction but featured slogans like ‘Knowledge is power, consider us your armory’ and ‘A book is the best tool to sharpen a dull mind.’ The bookstore hopes that people who discover one of the books will read it and then leave it somewhere for someone else to find and enjoy.

Don’t Judge A Book By Its Cover: Book Store Distributes Free Books, Disguises Them As Works Of Art For People To Find

Creative Bloq reports that the campaign, known as ‘Operation Book Drop,’ was conceived by Utah-based design agency Super Top Secret, who also created a new logo, branding, and website for the bookstore after it moved to a new retail space.

Weller Book Works

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