Independent bookstore Weller Book Works left 878 books lying around Salt Lake City as part of a guerilla campaign to promote literacy in the community. The free books were specially wrapped in seven custom covers that looked like pulp-fiction but featured slogans like ‘Knowledge is power, consider us your armory’ and ‘A book is the best tool to sharpen a dull mind.’ The bookstore hopes that people who discover one of the books will read it and then leave it somewhere for someone else to find and enjoy.

Creative Bloq reports that the campaign, known as ‘Operation Book Drop,’ was conceived by Utah-based design agency Super Top Secret, who also created a new logo, branding, and website for the bookstore after it moved to a new retail space.

Weller Book Works