An energy company in Northern Sweden has come up with a clever campaign to help commuters fight the winter blues. Umeå has installed special lights in 30 different bus stops around the city that help combat SAD (Seasonal Affective Disorder).
Often people experience SAD during winter due to the lack of sunlight, although there have been reports of people having heightened anxiety during summer. During winter in Northern Sweden, there are periods of continuous darkness, which leads to people experiencing depression. One of the treatments for the disorder is light therapy. Umeå replaced the usual lamps at bus stops with specially designed phototherapy lighting tubes.
Umeå explains that:
Winter is in many ways a fantastic season, with the darkness and the cozy atmosphere. But when the sun appears as a minimum, we need the energy the most.