Denon Creates Custom Music Visualizations Using Listeners’ Faces
The 'visYOUalizer' site shows people wearing the brand's headphones and their 'reflections' pulsing to the beat.
The Denon ‘visYOUalizer‘ is a site that transforms people into music visualizations. Created to promote the brand’s line of lifestyle-specific headphones, the site was conceived by BBDO NY with digital production and design by Jam3. Advanced face mapping technology was used to create a first of it’s kind audio visualizer.
The faces of the campaign’s four lifestyles were shot simultaneously with still and video, using the Kinect camera’s infrared depth sensor to capture and record live 3D video data of the models. This was translated into a real-time particle point cloud that responds to the music being played on the site or from a user’s audio library on their smartphone.
The site offers users the opportunity to virtually try on the headphones and customize their own visYOUalizer by uploading a photo or using a webcam. They could then share a link to their music visualizer or save photos of their highly-stylized face. Watch the case study video below for more info: