Esquire Integrates Shoppable Content Into Its December Issue
Print publication partners with smartphone app Netpage to deliver dynamic content to its readers.
Esquire magazine plans on trying something new for its December issue, which is set to hit newsstands November 20th. Using the smartphone app Netpage, readers will be given the option to scan individual pages of the magazine, which can then be viewed on their phones in PDF format. Users can then save, share and in some cases, shop the PDF pages right from their phone’s screen.
What makes Netpage so unique is the fact that unlike many other 2D-barcode and augmented reality apps, it doesn’t require barcodes or watermarks in order to initiate a page scan.
What’s more, the PDF’s that are uploaded to the phone can be saved in pieces, whether you want a specific photo, or a full page. If users find something they want to share, they are also given the option to upload the content to Pinterest, Twitter, Facebook, or send it to colleagues via email or SMS.
Esquire has also partnered with MadeCollection.com to come up with a page of goods titled “Great American Things Collection.” Through integration into the Netpage app, the December issue will be completely shoppable, linking the Made Collection store into the content of Esquire’s pages.