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11 Stories You Need To Know Today

Facebook gets a new design, an anti-theft alarm for your iPhone and NYC foodtrucks give out free meals to Sandy victims.

NYC foodtrucks give out free lunch to Sandy victims. NYC Foodtrucks

AT&T sending mobile hotspot trucks to NYC. Core77

Anti-theft alarm coming to iPhones? CNet

Unforeseen effect of sandy: lost medical research. CNet

Changing customer perceptions of ‘Store Brand’ vs. ‘Name Brand.’ Brand Channel

Microsoft tests out their smartphone. Xbit Labs

PayPal joins list of retailers who will price match this holiday season. Wall Street Journal

Facebook testing new Timeline design. TelegraphUK

Anheuser-Busch plant stops beer production for clean water production for Sandy victims. WBTW News

Check-into a location with Facebook, Get Free Wi-Fi. Wired

UPS delivers in spite of Sandy and donates to relief efforts. Brand Channel

Thinking...