menu

Facial Recognition System Tracks Shoppers’ Habits

Facial Recognition System Tracks Shoppers’ Habits
Advertising

To help stores refine their marketing strategies and target top spenders, NEC has developed technology that estimates shoppers' gender and age.

Emma Hutchings
  • 14 november 2012

NEC has developed a system in Japan that tracks shoppers’ faces to estimate their gender, age, and visiting frequency. NeoFace is face detection and comparison technology that gives stores a better idea of who is shopping.

Facial recognition data, dates, and times are accumulated to analyze trends in customer behavior. The service, which is intended for retail chains with multiple stores, could help refine their marketing strategies. It can detect repeat customers and big spenders across different stores. NEC’s system only requires a PC and video camera, and costs around $880 per month per store. Check out DigInfo‘s video below to learn more about the facial recognition technology:

NEC

+#advertising
+#retail
+#technology
+Advertising
+Aging
+Asia
+Electronics & Gadgets
+facial recognition software
+gender
+japan
+nec
+Retail
+technology
Trending

New York City Now Has Its Own Data Dashboard

Cities
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Europe january 20, 2017
Retail january 20, 2017
No search results found.