Facial Recognition System Tracks Shoppers’ Habits

Facial Recognition System Tracks Shoppers’ Habits

To help stores refine their marketing strategies and target top spenders, NEC has developed technology that estimates shoppers' gender and age.

Emma Hutchings

NEC has developed a system in Japan that tracks shoppers’ faces to estimate their gender, age, and visiting frequency. NeoFace is face detection and comparison technology that gives stores a better idea of who is shopping.

Facial recognition data, dates, and times are accumulated to analyze trends in customer behavior. The service, which is intended for retail chains with multiple stores, could help refine their marketing strategies. It can detect repeat customers and big spenders across different stores. NEC’s system only requires a PC and video camera, and costs around $880 per month per store. Check out DigInfo‘s video below to learn more about the facial recognition technology: