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Japan Introduces Fat-Blocking Pepsi

Japan Introduces Fat-Blocking Pepsi

The healthy new drink ‘Pepsi Special’ contains dextrin, which makes it difficult for the body to absorb lipids.

Emma Hutchings
  • 9 november 2012

While Mayor Bloomberg’s ban on sodas larger than 16 ounces in New York City for their negative health effects has been approved, Japan is introducing a big gulp soda that helps block fat.

Japan Introduces Fat-Blocking Pepsi

‘Pepsi Special’ is being released across the country on November 13th by Japanese Pepsi distributor Suntory. Kotaku reports that the new drink has been designated a “food for specified health uses” so it is regulated by the Japanese government and has its seal of approval. Pepsi Special contains the fiber molecule dextrin, which helps prevent the body from absorbing fat, and it is priced at ¥150 ($1.87).

Suntory

PSFK Writer Emma Hutchings
  • 9 november 2012
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